![]() ![]() In business, they have to devise plans and inspire followers for successful execution in politics, they must mobilize popular support for a chosen program in the military, commanders need to commit to a battle strategy and lead their troops and in start-ups, entrepreneurs must manage risk when success is uncertain. But to achieve the unprecedented in real-world situations, much more is needed. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors-all features of left brain thinking. Making winning decisions calls for a combination of skills: clear analysis and calculation-left brain-as well as the willingness to push boundaries and take bold action-right stuff. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face-in business, sports, politics, and more-a different way of thinking is required. ![]() ![]() For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. Left Brain, Right Stuff takes up where other books about decision making leave off. ![]()
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May 2023
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